Naomi White (aka Bambinay) is a London, England-based health and fitness communications specialist who also teaches spin classes at Boom Cycle. After working for several top London PR agencies with focuses on fashion, fitness and lifestyle accounts, Naomi founded Naomi White Communications in December 2014. We sat down with her to learn all about how she got to where she is today, and what helped her become the ultimate boss babe!
What does babes supporting babes mean to you?
Female empowerment is something that means a lot to me. Knowing that I’ve got women by my side championing what I do gives me the confidence and support to succeed and reach new highs I never thought possible. This is something that’s really helped me as a female entrepreneur but also as an instructor. Seeing familiar faces in my class day in day out gives me life!
If you could choose your nickname, what would it be?
Bambinay! It’s a very long story but it’s stuck ever since I first moved to London.
What’s your spirit animal?
A monkey!
What’s your proudest babe moment or achievement?
Taking a leap of faith and setting up my own business. Second to that would be making the final of the Women’s Health The Body competition last year with 10 other babes!
What’s the most unexpected thing you have in your purse or wallet?
My friend’s boyfriend’s picture haha. It’s not like it sounds, it fell out of her purse and into my bag!
Tell us about a time where you were faced with a situation that you could have been unkind, but chose to be a babe instead?
I get faced with situations like this on a daily basis. It’s all part of being in PR. Sometimes you just have to bite your tongue and accept that you have to be the bigger person. Kindness is king!
What product would you seriously stockpile if you found out they weren’t selling it anymore?
Laura Mercier tinted moisturizer. This product gives me life!
If you had a yacht, what would be the name of it?
I wouldn’t, I get sea sick!
What was the best piece of advice you received when you were first starting your career?
Every mistake is a lesson learned.
What’s the best piece of advice you’ve received now that you’re in your career?
Follow your own path, do what makes you happy and enjoy the process!
Red, white, or rose?
Red — Malbec.
When I dance I look like….
Phoebe from Friends.
Who do you channel when you’re about to do something that scares you?
My sister. She inspires me in so many ways especially when things get tough or when I have to make a big decision.
What’s your favourite destination to visit?
Atlanta to visit family or Dubai for guaranteed sunshine!
What’s your favourite meal to eat?
Spaghetti Bolognese or roast dinner.
What’s the most fulfilling part of your career?
Doing something I love and never knowing what’s coming next!
Where’s your favourite place to draw inspiration from?
Everywhere — I like to walk to find inspiration. Always take time to look up from your phone otherwise you miss so many opportunities in life.
What’s your guilty pleasure?
McDonald’s coca cola, if you know, you know!
What quality are you working on yourself right now?
To be less stressed.
What’s the biggest hurdle you’ve had to overcome in business?
I’m fortunate enough that nothing major has gone wrong (touch wood). My biggest hurdle would be the fact I’ve had to teach myself everything from filing a tax return, to the day-to-day affairs of running of my business.
Coffee meeting or drinks meeting?
Coffee (I’m secretly old!).
If you’re going out for a cocktail you’d order…
Daiquiri.
If you had unlimited budget for 2 hours of shopping where would you go?
Selfridges or Harrods then I’d have everything right at my feet!
What’s your favorite movie?
The Holiday or Bridget Jones.
Click here to visit The Babe Shop!
Keep up with Naomi online at naomiwhitecommunications.com and on Instagram @bambi_nay.
Introduction written by Lindsay Pearce.
Photography by Ryan Pugsley.