Introducing the lead babe for the Bumble app in Canada, Emily Ramshaw. After earning a liberal arts degree from McGill University in Montreal, Emily started her career as a fashion intern at Flare Magazine in Toronto, where, with hard work, she quickly made her way onto the masthead. Wanting more in-depth digital experience, she made the move to startup Coveteur,
Under the leadership of founder and CEO Whitney Wolfe Herd, Bumble has taken a public stance against misogyny and is levelling the playing field for women everywhere: at work, in love and in life.
Welcome, Emily!
How do you start your day?
It starts with lots of pressing snooze! I shower in the morning, that’s the first thing I do. While I’m getting ready, I have coffee, do my morning skincare routine and makeup, and listen to a news podcast.
I take my dog for a
What does being a babe mean to you?
It means having confidence without letting self aggrandizement or self-importance take over. It’s doing what you want to do without questioning yourself, but also being thoughtful about how you treat other people, including the people you work with, the people you love, and the people who love you.
What’s your proudest babe moment or achievement?
Seeing women build real communities and bonds through the Bumble app and at our events across Canada.
Have you ever been in a situation where you could’ve been unkind, but chose to be a babe instead?
Not to sound like a goodie-two-shoes, but I honestly can’t think of one! I’m a firm believer that if you treat people kindly, things will always work out. We have a saying at Bumble that there’s a difference between being kind and being nice. We’re always kind, but in doing so we can still stand up for what we want and be firm.
How would you describe your personal style?
Lives in a black turtleneck; loves a statement coat.
Must-have accessory?
A great pair of black boots. My favourite are from Dear Frances.
Do you have a guilty pleasure?
I don’t think we should ever feel guilty about pleasure! I don’t have any pleasures I feel guilty about.
What’s the best piece of advice you received when you were first starting your career?
Jump into the fire, even if you have no experience or feel totally out of your depth. Good things happen when you step outside of your comfort zone.
What’s the most fulfilling part of your career at Bumble?
The thing that get’s me the most excited right now is working with my team in Toronto and the Bumble app team around the world. They’re dynamic, interesting and creative. Also, working with our incredible partners across Canada. I’ve had the chance to work with some really talented people. I feel lucky to get to work for a company and with organizations that I admire.
Bumble’s CEO, Whitney Wolfe Herd, is on a mission to end misogyny. Have you yourself experienced misogyny?
100% yes. I worked in fashion for several years and it was rife. Women were objectified all of the time. Also pigeonholed. As if work experience in fashion isn’t relevant or the skills aren’t transferable to other industries.
What makes you feel confident?
Maintaining perspective. Remembering what and who is important to me. This minimizes my stress and anxiety and makes me feel comfortable in my skin. I talk things through with my boyfriend and parents, especially my mom, often.
Must-have beauty product?
A great cleanser and moisturizer, as well as a good brow gel.
What product would you stockpile if you found out they weren’t selling anymore?
Who should EVERYONE be following right now?
@bumble_canada! Otherwise, I love @theamberj, founder of MisfitStudio, and a woman with a bit of a cult following in Toronto.
What have you read or listened to lately that you’ve enjoyed?
Heartbreaker by Claudia Dey. I also loved Conversations with Friends by Sally Rooney, a young Irish writer. It’s lovely and literary. The Lonely Hearts Hotel by Heather O’Neill is excellent too.
Do you have a favourite season?
Summer, for sure. My birthday is in the summer! My family has a cottage outside of Toronto that we escape to almost every weekend.
What’s your favourite thing about living in Toronto?
My community. I grew up here so I have deep roots. The restaurants and cultural institutions in the city are also amazing.
Any secrets about Toronto you think we should know?
The thing I love about Toronto, and it’s something no one ever really talks about, are the parks. Trinity Bellwoods between May and October is magical. High Park, the
Keep up with Emily on Instagram @emilyjramshaw and @bumble_canada.
Introduction written by Liane Walker.
Photography by Renee Rodenkirchen.